, (view it on drop.io at http://drop.io/swl/asset/longterm-thoughts-at-nyt-meetup-pdf)
the basic idea is that when you are just one or two standard deviations above the mean content value, filters dominate because content that hits that richness is relatively abundant and replaceable. There is far more content at the value level required than you could possibly consume, so any given content owner/producer lacks pricing power…. but, I believe that as we approach 2020, we are going to face a scenario where we are a sufficient number of degrees above average content in what is required to compete, that filters will be delivering scarce and valuable content in an effort to compete. If filters start delivering content that isn’t replaceable/commodity, then all of a sudden the content owners are going to find themselves with a lot more leverage.
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kortina’s bit: Sam is spot on here. Actually, by tuning in to the signal, I think I am already approaching this state of consumption. I find myself actually reading only a few exceptional authors and only exceptional pieces of content produced outside that authorship surfaced through filters like SUM(friend that shared/linked piece of content * my respect for friend’s expertise/opinion in domain of content). Social context is super important in this calculation, btw. (via kortina) thanks for the shout out kortina, I completely agree. I am rapidly upping my consumption quality on the web/media and it is having a very visceral effect — i need to rewrite that whole post in a much more succinct way, but that is the key. |
